do it simple but do it good

I live in Sweden now and they have a very strong Lunch culture.
It is normal that everybody eats a warm lunch.
The food is very traditional.
They use a lot of rootvegtables and they are so good, simple prepared.
Ovenroast, puree, fried.
It is funny in a lot of countrys in Europe rootvegtables are used as food for the animals.
People see down on them, not fancy .
Sweden has won a lot of prizes in food contests because they use the base tradtion but modernaise the dish and use producets like rootvegtables.
Cook simple food that is tasting great, then try to go fancy .
Look in the past there are lots of dishes that are forgotten but are very good.

So for the future look in the past.